Inside the Ohana: The Value of Owning Your Narrative with Jamie Domenici
On this episode, Jamie shares insights from her 10 years at Salesforce about crafting a strong brand narrative.
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GoTo helps people stay connected to what’s most essential: their customers and employees. GoTo is the only all-in-one solution for business communications and IT support, making IT easy and affordable for small-to-medium-sized businesses. We help small businesses get things done simply and securely, so work time can be well-spent and free time can be better spent.
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Guest Bio
Jamie Domenici serves as GoTo’s Chief Marketing Officer. She is responsible for overseeing the full marketing organization consisting of Customer, Product and Acquisition marketing teams as well as Marketing Operations, Corporate Communications, Brand & Creative and Web & Ecommerce teams. In her role she is responsible for deploying GoTo’s brand messaging and architecture, driving demand for our suite of products via paid and organic channels to new and existing customers, and enhancing our web properties to tell the GoTo story and better enable self-service transactions. Prior to GoTo Jamie held various marketing leadership positions at Salesforce for over ten years. Jamie is a fully-remote employee living in the San Francisco Bay Area with her husband and two daughters. She holds a B.A. in International Relations from California State University, Chico.
Guest Bio
Jamie Domenici serves as GoTo’s Chief Marketing Officer. She is responsible for overseeing the full marketing organization consisting of Customer, Product and Acquisition marketing teams as well as Marketing Operations, Corporate Communications, Brand & Creative and Web & Ecommerce teams. In her role she is responsible for deploying GoTo’s brand messaging and architecture, driving demand for our suite of products via paid and organic channels to new and existing customers, and enhancing our web properties to tell the GoTo story and better enable self-service transactions. Prior to GoTo Jamie held various marketing leadership positions at Salesforce for over ten years. Jamie is a fully-remote employee living in the San Francisco Bay Area with her husband and two daughters. She holds a B.A. in International Relations from California State University, Chico.
Episode Summary
Meet Jamie Domenici, GoTo’s Chief Marketing Officer. Previously, Jamie spent 10 years at Salesforce as a marketing leader in various roles, learning the power behind a strong brand narrative. Now, Jamie brings those same lessons to Inside the Ohana, where she shares her best advice about writing your brand’s story and crafting your own personal narrative.
Key Takeaways
Quotes
“The narrative is something a product marketer will craft, but the inspiration is from everywhere else. It’s from your customer success agents on the front line, your sales reps who are pitching every day, from your customers who are living and breathing and using your products.”
Episode Highlights
*(1:38) - Ohana Origins: Meet Jamie Domenici
*(10:42) - What Does the Ohana mean to Jamie?
*(14:42) - What’s Cooking: Jamie’s Current Role at GoTo
*(17:16) - Future Forecast: What’s in Store for the Salesforce ecosystem?
*(20:59) - Advice for Aspiring Marketing Leaders*(23:10) - Lightning Round!
Episodes Transcript
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